Carnegie Mellon University: Social Web (05-320 / 05-820) Fall 2012
Tue Thu, 9:00-10:20 GHC 4211
http://sweb12fall.hciresearch.org
Professor Jason Hong jasonh@cs.cmu.edu
TA Martina Rau marau@cs.cmu.edu
| Readings | Show and Tell Signup | Homework Assignments |
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Week 1: Introduction and Contributions |
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O'Reilly, T. (2005, Sep 30). What is Web 2.0? Design patterns and business models for the next generation of software |
Example sign up (at most two people per week)
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Kraut, R. E., & Resnick, P. (2012). Encouraging online contributions. In R. E. Kraut & P. Resnick (Eds.), Building successful online communities: Evidence-based social design. Cambridge, MA: MIT Press. |
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Week 2: Wisdom of Crowds |
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Helft, M. (2008, Nov 12). Google uses searches to track flu’s spread, New York Times, p. A1. OR Ginsberg, J., Mohebbi, M. H., Patel, R. S., Brammer, L., Smolinski, M. S., & Brilliant, L. (2008). Detecting influenza epidemics using search engine query data. Nature, 457(7232), 1012-1014. |
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HW1: Achievement Unlocked, due Mon Sep 3 @ 11:59PM The goal of this homework is to have you experience being a newcomer on a social site, and to reflect on what the site does to welcome newcomers and encourage contribution, as well as ways it could be improved. Select one of the four social sites below, and get to "level 10".
By Monday Sept 3 @ 11:59PM, do a brief writeup of 3-5 paragraphs (more is ok) describing your experiences as well as thoughts on (a) what the site does right in terms of welcoming newcomers and encouraging contribution, and (b) what could be improved (and how you might improve it). This writeup should be posted to the HW forums. By Fri Sep 7 @11:59PM, offer useful feedback to at least three other people's homeworks.
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Surowiecki, J. (2005). The Wisdom of Crowds: Why the many are smarter than the few and how collective wisdom shapes business, economies, societies and nations little. New York: Doubleday. (Chapter 1). |
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| Galton, F. (1907). Vox populi. Nature, 75, 7. | ||
| Wilson, C. (2008, Feb 22). The wisdom of the chaperones. Slate. | ||
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Week 3: Crowdsourcing |
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| Cosley, D., Frankowski, D., Terveen, L., & Riedl, J. (2007). Suggestbot: Using intelligent task routing to help people find work in wikipedia. In Proceedings of the 12th acm international conference on intelligent user interfaces. New York: ACM Press. | ||
| Travis, J. (2008). Science by the Masses. Science, 319(5871), 1750. | ||
| Tang, J. C., Cebrian, M., Giacobe, N. A., Kim, H. W., Kim, T., & Wickert, D. B. (2011). Reflecting on the DARPA Red Balloon Challenge. Communications of the ACM, 54(4), 78-85. | ||
| Bernstein, M. S., Little, G., Miller, R. C., Hartmann, B., Ackerman, M. S., Karger, D. R., Panovich, K. (2010). Soylent: a word processor with a crowd inside UIST '10 Proceedings of the ACM symposium on User interface software and technology (pp. 313-322). NY: ACM. | ||
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Week 4: Technological Infrastructure / IRB / Project Pitch Day |
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| O’Reilly, T (2010, March 29). The State of the Internet Operating System, Tim O’Reilly |
HW2: Project Pitch, due Mon Sep 17 @ 11:59PM Do one or both of the following: - By Mon Sep 17, submit a project proposal to the HW forums. The project proposal should answer the following (this is known as Heilmeier's Catechism):
You should also include what skills you have, what resources you have (e.g. any data sets you already have), what skills you need, and what resources you need. - By Wed Sep 19 @ 11:59pm, offer constructive feedback, suggestions, or variant ideas to someone else's proposal
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| O’Reilly, T. (2010, April 30). State of the Internet Operating System Part Two: Handicapping the Internet Platform Wars, Tim O’Reilly | ||
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Familiarize yourself with the following topics by browsing through Wikipedia or other sites. This list is not comprehensive, but is rather an overview of possible topics we might discuss.
Come to class with questions. Lecture will be freeform and based on your questions. |
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Week 5: Visualizations and the Social Web |
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| Card, S. (2009). Information visualization. In A. Sears & J. A. Jacko (Eds.), Human-Computer Interaction: Design Issues, Solutions, and Applications (pp. 510-543). Boca Raton, FL: CRC Press. |
Michelle Lew (Gogobot) |
HW3: Project Proposal, due Mon Sep25 @ 11:59PM Have one team member post a summary of your team's project to the HW forums. It should be a refined version of the questions from the previous HW2. Your first presentation is in two weeks, so get going! Do as many quick, formative studies or prototypes to make sure you are going in a useful direction. Also, if you are encountering any team difficulties early on, try to address them now rather than later. For example, people being late, people not delivering on their work, quality of work, etc. |
| Heer, J., Bostock, M., & Ogievetsky, V. (2010). A tour through the visualization zoo. Communications of the ACM, 53(6), 59-67. |
Sebastian Echeverria (Wikia) |
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| Viegas, F.B., Wattenberg, M., van Ham, F., Kriss, J., McKeon, M. (2007).Manyeyes: A site for visualization at internet scale. IEEE Transactions on Visualization and Computer Graphics, 13 (6), 1121-1128. | ||
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Week 6: Newcomers and Socialization |
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| Kraut, R. E., Burke, M., Riedl, J., & Resnick, P. (In press). Dealing with Newcomers In R. E. Kraut & P. Resnick (Eds.), Building successful online communities: Evidence-based social design. Cambridge MA: MIT Press. |
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HW4: Visualization, due Wed Oct 3 @ 11:59PM Do this homework at least in pairs. You can also do this homework with your project teammates (highly encouraged). Use Many Eyes, NodeXL, or any other compelling visualization tool (outputs must be more interesting than standard Excel!) and create a useful visualization that gives you meaningful insights about your data. Where possible, try to use this homework as a starting point for your semester project. For example, if you have foursquare data or reddit data, use this assignment to gain some insights into the data. |
| Farzan, R., Kraut, R. E., Pal, A., & Konstan, J. (2012). Socializing Volunteers in an Online Community: A Field Experiment CSCW'2012: Proceedings of the ACM conference on computer-supported cooperative work. NY: ACM. | Luis Guzman (Kiva) | |
| Bryant, S.L., Forte, A., & Bruckman, A. (2005). Becoming Wikipedian: Transformation of Participation in a Collaborative Online Encyclopedia., in Proceedings, GROUP05, November 6-9, 2005, Sanibel Island, Florida, USA | ||
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Week 7: Team Project Presentations 1 |
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| Project presentations by students. Depending on the number of teams, presentations will be 15-20 minutes. |
HW5: IRB Certificate, due Fri Oct 12 @ 11:59PM Everyone should do the IRB training (behavioral) at: https://www.citiprogram.org/ If you have already done it (the short or the long version), go ahead and just send in your existing certificate. Email your IRB certificate to both Jason and Martina. |
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Week 8: Coordination and Commitment |
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| Ren, Y., Kraut, R. E., Kiesler, S., & Resnick, P. (In press). Developing commitment in online communities. In R. E. Kraut & P. Resnick (Eds.), Building successful online communities: Evidence-based social design. Cambridge MA: MIT Press. |
Nishita Muhnot(Pixoto) |
HW6a: Wikipedia Editing Proposal, due Wed Oct 17 @ 11:59PM You will form teams of 2-3 people and choose a Wikipedia page to improve. The page should either be (a) related to a topic or a paper in this course (e.g. crowdsourcing, IRB, visualization, etc) or (b) something of interest to CMU or Pittsburgh (e.g. HCI, SCS, Tartan, Primanti Brothers... keep in mind that it should be factual and citeable). You can use the forums to suggest a topic as well as to find teammates. We will also have ~20min in class Tue Oct 16 to find and coordinate teams. Have one member of your team post to the forums the names of your team members, the proposed page to edit, and a proposed set of changes. The proposed changes should be somewhere around 20-25 hours of work across all of your team members combined, including doing background reading and research, reviewing other people's proposed changes, talk discussion pages, and editing. Don't actually make any edits yet though, keep them all in one place. We'll have other students review your changes first. |
| Zhu, H., Kraut, R. E., & Kittur, A. (2012). Organizing without formal organization: Group Identification, Goal Setting and Social Modeling in Directing Online Production CSCW 2011: Proceedings of the ACM Conference on Computer Supported Cooperative Work. New York: ACM. | Cristina Mele (Nike +) |
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| Kittur, A., & Kraut, R. E. (2008). Harnessing the Wisdom of Crowds in Wikipedia:: Quality Through Coordination CSCW'08: Proceedings of the ACM Conference on Computer-Supported Cooperative Work (pp. 37-46). New York: ACM Press. | ||
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Week 9: Social Networks and Online Relationships |
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| Adamic, L. A., & Huberman, B. A. (2002). Zipf’s law and the Internet. Glottometrics, 3(1), 143-150. |
Aishwarya Suresh (Edulix) |
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| Marche, S. Is Facebook Making Us Lonely? The Atlantic May 2012. | ||
| Burke, M. (2012). Reading, Writing, Relationships: The Impact of Social Network Sites on Relationships and Well-Being. (PhD), Carnegie Mellon University, Pittsburgh, PA. (Chapter 2: The strength of many ties & Chapter 3: Classes of Facebook activity and changes in tie strength). | Debra Gladwin (Fitocracy) | |
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Easley, D., & Kleinberg, J. (2010). Networks, crowds, and markets: Reasoning about a highly connected world: Cambridge Univ Pr. Start with Chapter 2, p 21-39 if you are unfamiliar with graphs. Also read Chapter 3, p 47-64. You may learn some knowledge that can help you find a future job too. |
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Week 10: Privacy and the Social Web CANCELLED |
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| boyd, d. Making Sense of Privacy and Publicity. SXSW talk 2010. | Kelsey Stroshane (italki.com) |
HW6b: Wikipedia Editing draft, due Mon Oct 29 @ 11:59PM Have one member of your team post the names of your team members, the Wikipedia page your are proposing to edit, and your proposed changes. Make it easy for someone to tell what the page looks like now and what your proposed changes are (e.g. you can use a PDF that has portions struck out, along with new text highlighted in yellow. Or alternatively, have two columns, one side is old text, and other side is next text, with paragraphs aligned, making it easy to see what's new and different). Visual diff tools might be useful here (I don't know of any offhand though). HW6c: Wikipedia Editing Review, due Fri Nov 2 @ 11:59PM Next, every person will read over one other proposed edit and add comments for feedback, by Friday of that week. |
| Rosen, J. (2010, July 21). The Web Means the End of Forgetting, The New York Times. |
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| Duhigg, C. How Companies Learn Your Secrets. The New York Times. | ||
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Week 11: Intellectual Property |
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| Crews, K. D., & Vare., T. G. (2004). An Intellectual Property Primer: Protecting Your Investment with Copyright, Protecting Your Investment with Copyright,. Paper presented at the Indiana Health Industry Forum: Intellectual Property Workshop. | Tiffany Tsai - OKCupid |
HW6d: Making the Wikipedia Edits, due Fri Nov 9 @ 11:59PM Take feedback from your peers into account to improve your proposed edits, and then make the edits on Wikipedia. Be sure to use a named account rather than doing it anonymously. Also, be sure to engage with the talk/discussion page too, saying what your changes were and why you made them. No writeup to our forums is necessary. Visitor to CMU danah boyd, a well-known researcher on the social web, will be giving a talk on Wed Nov 7. Please attend if you can, she's a really great speaker. |
| Lessig, L. (2004). Free culture: How big media uses technology and the law to lock down culture and control creativity (Just Chapter 10, on Property). NY: Penguin Press. | ||
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Creativecommons.org. (2011, 28 April). History: “Some Rights Reserved”: Building a Layer of Reasonable Copyright. And... Creativecommons.org. About The Licenses |
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Week 12: Team Presentations 2 |
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| Same as last time, but with more progress. |
Homework 6f, Wikipedia Engagement Periodically check how your edits are doing. Are they sticking? Are people engaging with you on the talk pages? Do you need to make more changes? No writeup is needed. |
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Week 13: Online Games |
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| Sweetser and Wyeth. GameFlow: A Model for Evaluating Player Enjoyment in Games. ACM Computers and Entertainment, Vol 3 No 3. |
HW7: Gamer Motivations, due Tue Nov 20 @ 11:59PM Note, this assignment is due right before Thanksgiving. I originally had the due date on Monday, but figured some extra time wouldn't hurt. First, take your best guess as to what motivates you to play online social games. (If you don't play online games, then take your best guess as to what might motivate you.) Next, take the Bartle test. This is an online test meant to evaluate what kind of game player you are. Afterward, take this other online motivations test by Nick Yee. (Again, both tests will be a bit hard if you haven't played any online games before). Lastly, read through at least three player profiles here (these are people who answered Nick Yee's survey, reload to read another person's responses). Now, make a post to the HW forum created for this HW assignment. Aim for 3-6 paragraphs (more is ok). Include your Bartle test scores too. Choose any of the following (or create your own) for discussion:
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| Ducheneaut, N., Yee, N., Nickell, E., & Moore, R. J. (2006). “Alone together?” Exploring the social dynamics of massively multiplayer online games. In CHI 2006: Proceedings of the ACM conference on human-factors in Computing systems. NY: ACM Press. | ||
| The life of the Chinese gold farmer. New York Times. http://www.nytimes.com/2007/06/17/magazine/17lootfarmers-t.html |
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| Yee, N. Motivation of Play in MMORPGS: Results from a Factor Analytic Approach. (Be sure to do the HW assignment before reading this paper though) | ||
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Week 14: Business Issues for Web 2.0 |
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| Christensen, C. The Innovator's Solution. Chapter 2. |
Homework 6f, Wikipedia Engagement (Again) Again, check how your edits are doing. Any feedback from folks, positive or negative? Again, no writeup is needed here. |
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| Chen, Y., Konstan, J., & Resnick, P. (In press). Starting a Community. In R. E. Kraut & P. Resnick (Eds.), Building successful online communities: Evidence-based social design. Cambridge MA: MIT Press. | ||
| Sanger, L. (2005). The Early History of Nupedia and Wikipedia: A Memoir. In C. DiBona, D. Cooper & M. Stone (Eds.), Open Sources 2.0: The Continuing Evolution. Sebastopol, CA: O'Reilly Media, Inc. (Part 1) (Part 2) | ||
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Week 15: Mobile Social |
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| Mitchell, T. M. (2009). Mining our reality. Science, 326(5960), 1644. |
HW8: Wikipedia Edits Reflection, due Mon Dec 3 @ 11:59PM Each team should write up a brief essay (10-20 paragraphs) about their experiences in editing Wikipedia. Start out with basic facts. What were your edits? What happened to your edits? What happened on the talk pages? What kinds of feedback did you get? Next, talk more about insights. For example, tie your experiences to some of the papers we have read, regarding newcomers, socialization, coordination, visualizations, etc. What did you learn that was non-obvious before starting this work? |
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| Eagle, N., Pentland, A. S., & Lazer, D. (2009). Inferring friendship network structure by using mobile phone data. Proceedings of the National Academy of Sciences, 106(36), 15274-15278. OR Eagle, N., & Pentland, A. (2006). Reality mining: sensing complex social systems. Personal and Ubiquitous Computing, 10(4), 255-268. | ||
| Goldman, J., Shilton, K., Burke, J., Estrin, D., Hansen, M., Ramanathan, N., . . . West, R. (2009). Participatory Sensing: A citizen-powered approach to illuminating the patterns that shape our world. Foresight & Governance Project, White Paper. | ||
| The Livehoods Project: Utilizing Social Media to Understand the Dynamics of a City. ICWSM 2012. Also, try out the site at http://livehoods.org/ | ||